AI & AUTOMATION IN PERFORMANCE MARKETING

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.

How Machine Learning Improves Ad TargetingA marketing project's performance depends upon where the ads are placed. Managing brand name safety and security and alignment, in addition to making sure that the advertisement isn't displayed next to unfavorable or non-factual material, are critical for the success of any retargeting technique.Machine lea